Target Audience

The demographic profile of my chosen magazines target audience would look something like this. The age of my target audience fall into a range of about 18-30 and are skilled working class or working, manual workers. I choose to put a piece of art work by Andy Warhol on my demographic profile to show the intelligence and education of my audience. The music I have included on the board is The Libertines and Arctic Monkeys. Not only are these two of my favourite bands, they are also popular within magazines such as NME, both bands have had special edition issues only featuring themselves and they are a favourite for individuals of my target age range. I’ve included Marlboro Cigarettes because they are one of the most expensive brands of cigarettes to smoke, they are also known as ‘The Indie Cig’ in our generation and NME Magazine covers indie/electro-rock and the vodka represents the student life a lot of us lead and the ‘drinking the highest percentage of alcohol just to get wasted’ frame of mind. Topshop and H&M are where all the latest fashion and branded clothing is sold. Readers of my magazine would shop here for the latest trends. I used a picture of some XXL Live blonde hair dye as well because us teenagers are always dying are hair crazy colours, male and female. We do this to keep up with the latest fashions or to possible imitate a rock star we really like, for example Miss Hayley Williams, voted one of the sexiest woman of our generation. I spent a lot of time looking at existing publications and their readership profiles before conducting my own audience research. This involved qualitative data such as interviews and quantitative data such as surveys. I kept doing research throughout the design process which involved asking for feedback on layout, fonts, colours, story ideas, content ideas. I could not have produced a magazine to target a clear audience without this constant checking to make sure that I was actually appealing to a specific audience. The mood board shows a summary of the demographic profile and the lifestyle choices of the audience I planned to target.