My original images

Construction schedule

Using Microsoft Publisher, choose a calendar template and fill it in with your construction schedule, from first ideas, through the photoshoot and drafts to the finished work. You'll end up with five pages for the five months you have to do this coursework.

NOTE: You will have to save each page as a separate .jpeg (click 'save as' and change the file extension to JPEG).

Locations, props and models

Make a PowerPoint of images of your locations, props and costumes/models. Convert it into s slideshow at www.SlideShare.net and upload it to this post.

My original idea for a new music magazine

Magazine Publishers

http://www.magforum.com/magazinepublishers.htm

Music Industry Overview

Music Magazine Case Study

The Kerrang masthead is included in every issue of the magazine. It is well known for its shattered glass effect which resembles the entire presentation of the magazine. It gives a rebellious and punk look and feel to it. The general layout of the magazine is kept the same throughout each issue, but includes different articles about new and old bands and more. The large image in the centre of the magazine shows Billie Joe Armstrong live on stage, this is different to a lot of magazine where they use pictures of artists from photo shoots, rather than a natural image. The paper clip next to the WTF? gives an edgy and quirky feel to the magazine. It is giving the idea that the sub heading is separate from the cover and is fastened on using it. Part of it has been erased which looks like it goes through the page.

 

Kerrang magazine is a lot less organised than other magazines such as Q. Q magazine is structured in two columns, whereas kerrang is much less organised. The headings and sub headings are scattered about and look rough. This is because Kerrang is a more 'hardcore' and 'gothic' magazine. It is the canted angles of aspects of the magazine that reflect and conveys this. The top banner of the magazine tells the reader what else is include, for example posters and pull-outs. The use of colour in different parts of the caption picks out the more important content. The small thumbnail images act as teasers for readers that have a flick through in the shop before they buy.

 

The most important and the biggest text of the front cover, other than 'Kerrang' is Green Day in white. It stands out and is the focus of the cover and the magazine. White has been used for the text, as the background is dark, so it stands out and grabs the reader’s attention. The smaller caption beneath 'Green Day' is used as an add on or extra to the article. It is canted to give it the messed up and rebellious look.

 

The neatly positioned box featuring Slipknot, is about a competition that is being held. It also introduces another story or feature to the magazine, which readers may want to find out about. The box is positioned upright, the caption is slanted. It implies a more serious feel to the magazine, but still reflects upon the punk and rebellious theme.

 

The bar code for the magazine is tucked away in the corner, along with the price and the date. It obviously isn't something the editors want the buyer to see first. The colour scheme is kept simple. White and black, which are the usually colour for Kerrang magazine, with an added yellow and green. They have used green because of Green Day, adding to the quirky feel to the magazine. The front cover isn't too packed with information and is messy but neat at the same time.

 

Kerrang magazine was first published on June 6, 1981 as a one off supplement. The name Kerrang comes from the onomatopoeic word that derives from the noise when smashing an electric guitar. At first the magazine was published fortnightly but because of its high demand they began to release issues weekly. During the period of July 2008 to 31 December 2008 Kerrang’s circulation sales in the UK and Ireland went up to a high of 50,128 insuring that it would keep its lead in the market. These figures show Kerrang’s success despite its audience being from one demographic entity.  The target audience of Kerrang is 15-24 year olds (60% male and 40% female) with its demographic profile falling into the social class D-C. These people are the types of people that like to rejoice in their individuality. They are active consumers of computer games, media and fashion. On average, the target audience buy 31 albums a year. The magazine costs £2.20 making it affordable to its target audience. Kerrang aims itself at a young audience through the use of graphics, fonts, layouts and presentation. Kerrang is aimed at youths and their lifestyle; this is shown by Kerrang’s contemporary and up to date look by making the use of moder day fonts and graphics.

Colours

Fonts

This is my mood board for possible fonts to be use on my final piece. All the fonts are quite quirky and not very basic. They all stand out and are eye catching, which is what a magazine needs. It is important that you can read the masthead, but it makes things a bit more interesting if the fonts are a bit peculiar. My favourites out of all of them are probably, 'Maybe, maybe not' and 'Blake'. These are the 2 fonts that are plain but still quirky and easy to read. This is why I like them. It is important as a magazine editor to get the fonts right for the magazine, as this is something you have to carry out throughout all issues. It would be a bad idea to put a gothic font in an indie magazine, because it just doesn't suit the genre and doesn't fit in with the headlines and featured articles. I think that these fonts will work well with my chosen target audience and genre and I am going to use all of them to decide which one looks best. I am also going to play around with colour to see which colour schemes I like and which ones don't look as good.

Adverts

These are the adverts that would be featured my magazine. they correspond to the target audience which is 18-30 years old. I used NME magazine as a basis and flicked through a few to see which adverts were included in some of their issues. It became apparent that a lot of the adverts were things that I would buy products from, which made it easier for me to put this mood board together. I have put two brands of alcohol on the mood board, Jack Daniels and Heineken. These are the two most popular brands which are featured in many magazines across the globe. These are also two of my favourites. The waterfront is a venue in Norwich. I have put this logo on my mood board to show that in every music magazine there are always gigs advertised. Sometimes there is a full page or even a two page spread for gigs, depending on how popular the band is and what the demand for the tickets are. Lynx deodorant is a deodorant everyone wears or has worn previously. They now have brought out a 'Lynx Attract' which is a product for men and women. This will increase sales now as they will appeal to both genders. Boots in a commonly known essentials store, appealing again, to both men and women. There is usually a pharmacy situated in most boots stores which is maybe something my magazine is trying to encourage, for people with drinking or drug habits. It also sells makeup and hair products, mainly appealing to women, but in my magazine, because it has a target audience of both men and women, it would be a bad idea to but an advert in advertising make up, as it would only attract the female population. Nikon is a well-known brand of camera, both SLR and digital. This would probably appeal to a more upper class person, as photography is quite an expensive hobby. If it was an individual that liked going to lots of gigs and taking pictures, this would be the perfect advert for them. I have put a picture of the Reading and Leeds logo to symbolise all music festivals. Often around the summer time line ups for festivals are revealed and tickets go on sale. Again these can be single pages in magazines or double page spreads. People of all ages enjoy festivals and they are commonly known and well publicised. The apple logo is a must and will probably be featured in most music and other magazines across the globe. Apple is a brand that has taken over most of the world, offering phone devices, iPads, laptops and other accessories. Nowadays it is seen as crazy not to own something by Apple. It is an easy and fast way to stay in touch and use social networking sites such as twitter to keep up with the latest news and fashions and follows popular bands for information about there everyday lives and tour plans. I have put a Ford logo on my mood board because I think for my target audience, it is an affordable brand to maintain. People between 18-30 are often just learning to drive, and need something that is affordable to get them around. It would be strange to see an advertisement for a car brand such as Jaguar in an NME magazine for example. The people that read NME aren't upper class enough to afford a car so expensive to buy and to run. Easyjet is one of the cheapest flight organisers around at the moment. They offer cheap flights to most places in the world that people of my target audience would be able to manage. Not all people would be organising holiday at such a young age but if they were to, this would be the best choice for them, being in the demographic profile that they are. Topshop, Converse and Asos all fall into the same category. They are all popular shops which sell the latest trends and fashions. Topshop and Asos sell affordable clothing, which also offer student discount, which is perfect for my target audience' age range.

Target Audience

The demographic profile of my chosen magazines target audience would look something like this. The age of my target audience fall into a range of about 18-30 and are skilled working class or working, manual workers. I choose to put a piece of art work by Andy Warhol on my demographic profile to show the intelligence and education of my audience. The music I have included on the board is The Libertines and Arctic Monkeys. Not only are these two of my favourite bands, they are also popular within magazines such as NME, both bands have had special edition issues only featuring themselves and they are a favourite for individuals of my target age range. I’ve included Marlboro Cigarettes because they are one of the most expensive brands of cigarettes to smoke, they are also known as ‘The Indie Cig’ in our generation and NME Magazine covers indie/electro-rock and the vodka represents the student life a lot of us lead and the ‘drinking the highest percentage of alcohol just to get wasted’ frame of mind. Topshop and H&M are where all the latest fashion and branded clothing is sold. Readers of my magazine would shop here for the latest trends. I used a picture of some XXL Live blonde hair dye as well because us teenagers are always dying are hair crazy colours, male and female. We do this to keep up with the latest fashions or to possible imitate a rock star we really like, for example Miss Hayley Williams, voted one of the sexiest woman of our generation. I spent a lot of time looking at existing publications and their readership profiles before conducting my own audience research. This involved qualitative data such as interviews and quantitative data such as surveys. I kept doing research throughout the design process which involved asking for feedback on layout, fonts, colours, story ideas, content ideas. I could not have produced a magazine to target a clear audience without this constant checking to make sure that I was actually appealing to a specific audience. The mood board shows a summary of the demographic profile and the lifestyle choices of the audience I planned to target.

Double Page Spread Analysis 2

This double page spread consists on Florence Welch from Florence and the machine. She is sitting on a podium that has the USA flag draped over it. The colours used throughout the article may represent the USA. The colours used also contrasts the colour of her hair. This allows the colour of her vibrant red hair to stand out even more. The read and white stripped silk sheet also brings colour to the article as it is very plain and simple. It also draws in the readers focus completely on Florence. It is a mid shot and she is staring straight into the camera, which gives a personal effect to the reader. She is very poised which gives her the ‘sexy’ look but still looks quite reserved. Her dress/costume is very eccentric and makes a statement even though the colour black is very mute. Black shiny cones cover her breasts, this stylish and unconventional way of dress. Indie artists such as Florence and the Machine usually steer away from the norm of mainstream music. As ‘USA got the love’ for her she may have to alter her image to be able to appeal to them. This style of dress is very popular with many artists such as Lady Gaga who is American. There are 3 gutters to make it easy for the reader to read and also a drop cap for the first letter of the article. This makes the article look a bit fancy and stylish.